TechRadar is headed to Berlin for IFA 2022, which runs from September 2-6. It’s one of the biggest tech expos of the year, and alongside global brands like Samsung and LG, who make everything from laptops to TVs as well as devices for the home, smart home and appliance specialists like SharkNinja and Ring will be showing off their wares .
From a Homes point of view, we’re expecting exciting new product launches and new category announcements. We’re also looking forward to seeing, and getting hands-on with, the latest innovations at the various show-arounds and live product demos.
We’re still finalizing our itinerary for event, but we’ve already pinned down a few key brands that we’ll be meeting with. Here’s who – and what – we’re looking forward to seeing.
Who are we looking forward to seeing at IFA Berlin 2022?
The global home appliances manufacturer, Arçelik, will be showcasing innovations from across their 12 brands, which include Grundig and Beko. Company CEO Hakan Bulgurlu will give a keynote speech on Friday, the first day of the convention, where he’ll focus on the climate crisis and his vision for addressing such challenges.
We’re particularly excited to see new water efficiency solutions from Beko, which may drive real change in homes around the world. We’re also keen to hear about innovations for small appliances, such as vacuum cleaners, coffee machines, and hairdryers.
The makers of Ninja blenders and Shark vacuum cleaners are going to be launching a new category and a new product. As fans of the Ninja Foodi Health Grill & Air Fryer and the Shark Bagless Cylinder Pet Vacuum CZ250UKT, we can’t wait to see what the next offering from the company might be.
Famous for their video doorbells, such as the Ring Doorbell Pro 2 and Video Doorbell 4, the Ring company is one of the go-to brands for smart home security. It has been some time since the May 2021 Doorbell 4 release, the latest in their current product lineup, so we think there might be a new product launched at the convention.
This is a big, big brand who covers pretty much everything from phones to TVs and robot vacuum cleaners to washing machines. Their press conference is being held on Thursday September 1 at 11AM CET and, guess what?; we’re going along.
We’ve recently covered the Samsung Bespoke Jet review (opens in new tab) so we’re looking forward to (hopefully) hearing more about their home appliance line-up. What we are certain to hear about is their latest innovations across the group and partnerships that will help you live a more connected life.
We’re also excited to also be meeting up with the likes of AEG, Swan and Yale to hear about what they’ve been working on and their innovation plans for the future. There will be a good mix here of large appliances such as washing machines, tumble dryers and dishwashers, small appliances such as fans, air fryers and kettles and smart home security such as smart locks and security cameras.
On Wednesday August 31 the Smart Home League event is also taking place in Berlin. Located on the rooftop terrace in one of the city’s hottest neighborhoods, tado°, Yale, Philips Hue and the CSA will be sharing their latest and greatest news, and we can not wait/
What are we most looking forward to at IFA?
Aside from getting our hair styled with SharkNinja on Friday September 1 morning, we’re looking forward to meeting up with brands to hear about their latest innovations. During the Covid-19 pandemic we’re starved of networking events so it’ll be somewhat refreshing to hear about any newness that has launched or are in the pipeline.
If we’re in a position to try out any products than that’ll be equally great, so we can then report back and perhaps even call it in to review at home.
How long will we be at IFA for?
The event is officially open from September 2 – 6 but we (our Homes Editor) will be there from August 31 – September 3. This is so we can attend press events, meet with who we need to meet with and see as many products as possible