Network

The Balanced Life Unveils New Model Identification, Rooted in Core Values

The community-based well being and wellness firm rebrands as Lindywell, a Pilates and balanced residing model by Robin Lengthy

SANTA BARBARA, Calif., July 25, 2022 /PRNewswire/ — As we speak The Balanced Life, based in 2009 by Robin Lengthyintroduced the relaunch of its model as Lindywell. Centered round a “Grace over Guilt” method, Lindywell supplies packages, instruments and training to assist a worldwide neighborhood of tens of millions of girls in over 169 nations shift their method to psychological and bodily well being. Via intentional and efficient Pilates exercises and self-care sources, Lindywell helps its neighborhood members overcome destructive recurring pondering, whereas revitalizing their general power and well being.

Lindywell

Lindywell

The inspiration for Lindywell, Pilates and Balanced Residing with Robin Lengthy, comes immediately from three girls Robin regards as robust, highly effective and resilient: her mother, Linda, her aunt, Judy, and her grandmother, Lindy — that are traits Lindywell strives to domesticate in its neighborhood. Lindywell was born from Robin’s difficult relationship with train and physique picture as a aggressive dancer and athlete as a result of rigidity, the unhealthy messaging and the choice fatigue that accompanied it. As a substitute, Lindywell embodies stability and success, deliberately designed to assist to redefine the best way girls method health, nourishment and well being by cueing the mind to create new pathways and disrupt dysfunctional habits.

“With the ability of Pilates at our core, we embrace positivity, authenticity and small modifications that result in actual outcomes. We do not purchase the lie that we’ve to do extra and eat much less to reside a wholesome life,” stated Robin Lengthy, founder, CEO and lead teacher of Lindywell. “For our neighborhood, this is not a fad or one thing new, for greater than 12 years we’ve been redefining the thought of ​​progress. And, we’re simply getting began … there’s a lot to do.”

Lindywell blends intuitive Pilates instruction with lifelike wholesome consuming that may assist girls construct consistency for balanced residing, based on three core values: accessible Pilates, attainable nourishment, and a thriving mindset. “Grace over guilt” encourages consistency, satisfying experiences and sustainable outcomes to assist each lady reside life to the fullest.

Coinciding with the rebrand, Lindywell relaunches its on-demand health and wellness app, accessible for iOS and Android units. On the time of launch, the community-driven Lindywell program supplies entry to 250+ on-demand Pilates exercise movies that may be accessed through cellphone, pill, pc or forged to a tv, plus unique month-to-month exercise calendars and curated recipes by Lindywell registered dietitians — all rooted in a neighborhood of positivity and help. Plans vary from month-to-month ($27)six months ($24/month) or twelve-month ($19/month) choices.

The Lindywell rebrand might be skilled by means of its web site, health app, podcast, publication, social media channels (@wearelindywell) and merchandising. Go to www.lindywell.com to begin a free 14-day trial and uncover balanced residing by means of Pilates, nourishment and mindset collectively.

ABOUT LINDYWELL

Lindywell, previously The Balanced Life, was began by Robin Lengthy in 2009 as a method to change her relationship with train. The unhealthy messaging, choice fatigue and general rigidity she discovered on this planet of wellness and bodily health felt exhausting reasonably than invigorating — the alternative of the balanced and supportive method she craved. Through the years, Robin has constructed a welcoming neighborhood of robust, brave and resilient girls embracing grace over guilt. With Pilates as its core observe, Lindywell supplies instruments, sources and ideas to assist busy girls enhance their well being by means of lifelike and efficient exercises and self-care sources. Study extra, go to www.lindywell.com.

MEDIA CONTACT:
Jessica Klavens
Head of Media Technique & Thought Management
JKlavens@kaplow.com
646,747,3531

Cision

Cision

View authentic content material to obtain multimedia:https://www.prnewswire.com/news-releases/the-balanced-life-unveils-new-brand-identity-rooted-in-core-values-301592054.html

SOURCE Lindywell