A U-shaped sample was present in respondents’ media-based and event-based transnational leisure, frequency of travel, and intention to go to China, with the second era being the lowest. Media-based leisure influenced the first and 1.5-generations’ variety of homeland journeys whereas event-based leisure influenced that of the second, third, and fourth-plus generations. Overall, there is a constructive relationship between transnational leisure and diaspora tourism, and completely different forms of transnational leisure have varying effects on the travel behavior and intention of various generations. As the Omicron pressure of the coronavirus pandemic spreads at a seemingly unrelenting pace, some traders are growing apprehensive concerning travel and leisure equities.

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  • The trade is increasingly partaking with digitally active customers who count on to have the power to interact with brands on a personalised, multichannel foundation and who are harnessing social media
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The WiHTL Global Female Leader Programme is a unique, complete cross-industry programme designed to offer a sequence of experiences and studying alternatives to help profession development for top potential female leaders in the HTL business. Points-based loyalty programs centered on frequent business travel need to be rebalanced around the practical and emotional side of loyalty. What do the following twelve months hold for airways and hospitality businesses? So a lot depends on the velocity of the global COVID-19 vaccine rollout. Amazing progress is being made in some countries, while others are lagging.

Together, we can help locations and travel brands achieve inclusivity targets whereas strengthening external and internal range efforts. That’s why it’s important that airways and travel firms take action now. This is the time to refocus on leisure, not business, and find Travel & Leasuire new progress in the post-pandemic travel industry. There’s no doubt the travel business …

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