Youngsters pushed to eat junk meals over holidays by UK authorities marketing campaign | Quick meals
Struggling households are being inspired by the federal government to feed their kids on discounted grocery store cafe menus comprising ultra-processed junk meals over the summer time holidays, consultants have claimed.
The federal government’s Assist for Households marketing campaign final week urged households hit by the price of the dwelling disaster to make the most of new or current grocery store meal offers, together with a “youngsters eat for £1” supply in Asda and “youngsters eat free” with an grownup paying buyer in Morrisons.
David Buttress, the federal government’s “value of dwelling tsar” and a co-founder of the meals supply firm Simply Eat, stated the primary section of the marketing campaign coated the college holidays. “It’s a good strategy to assist individuals over the summer time holidays when faculty meals aren’t obtainable,” he stated.
Nevertheless, evaluation by Professor Greta Defeyter, whose analysis has knowledgeable the federal government’s vacation meals programme, suggests the menus fall under faculty meals requirements.
Defeyter stated: “Nearly all of these meals are ultra-processed, which have been linked to weight problems and most cancers. The token nod to greens is the serving of peas and one meal being accompanied by a salad.”
Youngsters within the Asda superstore