Perpetua launches first-to-market self-serve Amazon DSP optimization software program unlocking an over 20% improve in efficiency

Perpetua’s Amazon DSP optimization software program brings much-needed effectivity to order creation, viewers constructing, and line merchandise optimization.

NEW YORK, July 27, 2022 /CNW/ – Perpetuaa pacesetter in eCommerce promoting software program, right now turns into the primary to supply purchasers a self-serve platform for creating, optimizing, and measuring Amazon DSP (Demand-Aspect Platform) advertisements. (CNW Group/Perpetua) (CNW Group/Perpetua)

Designed to assist unlock scalable income era on the Amazon DSP for businesses and model aggregators, Perpetua’s Amazon DSP Optimization empowers customers to construct every part of a DSP order in a single, linear workflow. Paired with 11 pre-built viewers templates embedded with {industry} best-practices and Perpetua’s industry-leading optimization engines, advertisers can seamlessly create full Amazon DSP orders in seconds.

“The Amazon DSP is extremely efficient at driving full-funnel progress for advertisers,” says Perpetua Co-President Adam Epstein. “We noticed a possibility to assist improve efficiencies for our largest prospects by growing a self-serve resolution that allows them to scale their enterprise and drive progress.”

Because the {industry} pivots right into a post-cookie world, the Perpetua self-serve Amazon DSP software program is the main selection for advertisers trying to goal audiences by way of life segments and purchasing habits. The platform gives unparalleled transparency, the capability to empower advertisers to handle advertisements, real-time bids, observe and optimize efficiency throughout Amazon properties.

Highlights of Perpetua’s Amazon DSP providing:

  • Create audiences, generate creatives, and fix them to line gadgets in seconds

  • New ‘Goal Markets’ creator reduces the time spent constructing customized audiences in an exterior workflow

  • Full customization capabilities to focus on your supposed viewers, irrespective of how broad or slim in scope

  • Dynamically shift budgets between line gadgets to maximise your efficiency and finances utilization

  • ASIN-level reporting throughout Amazon Sponsored Advertisements and Amazon DSP with consolidated dashboards

  • Entry to superior reporting by way of Amazon Advertising Cloud (AMC)

About Perpetua

Perpetua is constructing the expansion infrastructure for eCommerce which incorporates optimization and reporting expertise for the world’s smartest eCommerce companies. By way of the platform, advertisers create targets primarily based on technique and leverage Perpetua’s finest in school specialists and automation to execute tactically. Integrations with Amazon, Instacart and Google guarantee manufacturers obtain optimum attain and engagement throughout the complete shopper journey, and supply unified efficiency intelligence for max visibility. Perpetua is an Ascential firm and has places of work in San Francisco, Toronto, London and Tokyo. To study extra, go to



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